Kellogg’s is Going into the Snack Business
The Kellogg’s cereal brand may be the most famous one around, but economic change has made the company’s profits stay flat the last few years according to an article in the New York Times. The company is purchasing the Pringles snack brand to diversify since many private label cereals are cutting into their market share.
Buying Pringles doesn’t automatically give them an instant profit but Pringles is the number one stackable chip brand in the world. Kellogg’s is counting on its name and marketing team to expand their bottom line.
Whether the company makes a big splash in the snack food market is anyone’s guess. One of Kellogg’s wishes is to find flavorful snacks that may be nutritious as well. While at the plant the New York Times writer observed someone working on a cocoa almond bar.
The almond is an all natural snack that is a good place for anyone that wants to eat healthier snacks to start. Awesome almonds even have a cocoa flavored almond snack available and it contains many nutrients and vitamins recommended for a balanced diet. The almond continues to be a readily available and healthy alternative to sugary and salty snacks that crowd our supermarket shelves.