Frito-Lay Strays from the Middle Market
The Frito-Lay company has been analyzing its market share and they plan to move out to the edges in search of new customers. A New York Times article details the company’s basic strategy to get customers that purchase more expensive snacks and also make to products for those customers that want to spend less.
An analysis of salty snack buying by Goldman Sachs shows a 7% increase in sales for companies that sell more expensive niche products and a 4% increase in sales for the least expensive snack products. The middle of the pack in cost is where Frito-Lay dominates with its line of snacks that includes Doritos, Lays potato chips and Rold Gold pretzels. A Goldman expert notes that sales of trail mixes, energy bars and nuts are growing at a faster rate as well.
The fact is that those last items have been shown to be better for health than many other types of snacks. An all natural snack like the almond should have a place in anyone’s food cabinet. Our delicious flavored almond snacks are a great way to satisfy snack time urges without the guilt associated with the majority of snacks that line grocery store snack aisle shelves.
